Archive for February 2nd, 2010
When cruising went mainstream
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The Love Boat Logo
The year was 1977 and during that fall a new show was broadcast on ABC. Its theme song is now etched into the country’s collective mind. The idea was that love could be found, mended or enhanced by a cruise ship experience. The Love Boat brought cruising into the mainstream of America. Week after week (on a Saturday night no less), the country was drawn in by the cast of Gopher, Julie, Isaac, Doc and the Captain and the “cruising” guest stars.